Protect Your Ads!
Vintage advertising and magazine art needs to be
taken care of properly.
Using thumbtacks to pin your new treasure to a
bulletin board just isn't going to cut it!
Remember the words "Acid Free." The acid contained
in most papers causes them to yellow and crumble and deteriorate over
time. Cheap newsprint goes quickly. High quality papers last alot
longer. At the top of the quality ladder are archival papers which
promise to last almost forever with a reasonable amount of care.
Fortunately, many early magazines were printed on
very high quality paper. It is still possible to find an
occasional ad over 100 years old that looks like it could have been
printed last year.
Long term storage of Vintage Paper items should be
in archival quality materials that will help them outlast you! The poly
bag that we use to protect advertisements during shipment is NOT
archival quality. It is used to get the item to you safely.
You will be able to find whatever you need in this
connection and educate yourself at the same time. Enter the search
phrase "Archival Supplies" in the Google Search box on this page.
If text and pictures from the opposite side of a
Vintage Ad are visible, the effect can be diminished greatly by placing
the ad against a black background - especially useful when framing them
for display!
Wrinkles or creases on paper items respond
favorably to ironing. Please the item between two sheets of
clean white paper on a flat surface. Iron briefly with a
medium hot iron. Don't wet it and don't over do it! The problem won't
disappear entirely, but should be lessened considerably.
If
you are going to ship a Vintage Advertisement to anyone, use a heavy
cardboard shipping tube and not a flat envelope! Most ads are too large
to fit in to a mailbox without folding, thus creating constant warfare
between the Sender and the Postman. The Postman trys very
hard to bend the item so it fits the box. The sender adds
rigid layers inside the envelope to keep it from bending. Sometimes the
sender wins - sometimes the Postman wins. We are not willing to take
that chance with our ads and ship inside heavy cardboard shipping
tubes. So far, every single ad has arrived safely!
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